This guide provides information about key library resources available for researching topics related to advertising. Use the tabs above to locate the research resources you need.
This comprehensive business research database provides access to the full text of key scholarly journals, trade publications, dissertations, conference proceedings, news sources, and market and industry reports. Notable sources include the Wall Street Journal and U.S. Company records from Experian.
Local, regional, national and international business news coverage of corporations, privately held companies, local start-ups, executive profiles, marketing, finance, and industry news. Coverage from 1985-present.
A scholarly business database providing a collection of bibliographic and full text content in all disciplines of business. Includes Harvard Business Review. Contains additional full text, non-journal content includes financial data, books, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, and SWOT analyses.
