Articles Best Sources for this Subject | |
ABI/INFORM Complete
1971-current Index to business periodicals covering advertising, marketing, economics, human resources, finance, taxation, computers, and more with most articles available full-text. Database details.. |
| |
America: History & Life
1960-current Find articles, dissertations, and book reviews on U.S. & Canadian history. Indexes journals such as Journalism History, American Journalism, Media History, and Journalism and Mass Communication Quarterly. Limited to 6 simultaneous users. Database details.. |
Find Articles in Other Databases | |
CQ Researcher
1991-current Weekly publication covers the most current and controversial issues with complete summaries, insight, bibliographies, and more. Database details.. |
| |
PAIS International in Print 1991 - present This international index covers journal articles, books, government documents, reports, etc. dealing with public affairs issues from over 120 countries. Continues the Bulletin of the Public Affairs Information Service (1915-1967), the Public Affairs Information Service Bulletin (1967-1985, and the PAIS Bulletin (1985-1990).
Location: 1st Floor - Reference 350 P161 |
| |
Points of View
A series of essays that present multiple sides of a current issue. Essays provide questions and materials for further study and are accompanied by supporting articles from top political and societal publications. Database details.
|
Journals, Magazines, Newspapers
Business Research Company and Industry Data
Marketing Research | |
Choices III Annual survey of 20,000 households that marketing and advertising researchers use to plan and analyze market strategies. Ask for assistance at the Reference Desk. Database details.. |
| |
The Lifestyle Market Analyst Provides market profiles for each Designated Market Area (DMA), lifestyle profiles for each lifestyle interest, consumer segment profiles, and identifies consumer magazines and direct marketing lists. Location: 1st Floor - Reference 658.834 L62 |
Primary Source Materials Digital Collections | |
Vanderbilt Television News Archive
This easily searchable archive includes an extensive collection of television news broadcasts from the major networks since 1989. Newscasts are available on loan in videotape format. Free registration required. |
Selected Resources Career Information
Dissertations and Theses
Images
Laws, Courts & Legislation
Public Opinion Resources | |
PollingReport.com
Public opinion data, from a variety of sources, on topics of national political, social, and economic interest. Use quick links on front page or use search function or the site directory on the left hand menu to navigate the site. |
Reference Sources | |
Bowker's News Media Directory This three volume directory provides listings for newspapers, magazines, newsletters, and TV and radio stations. Location: 1st Floor - Ready Reference 070.025 W89 |
| |
Gale's directory of broadcast media This annual guide provides directory listings for newspapers, magazines, journals, radio and television stations, and networks and syndicates for the U.S. and Canada. A separate volume covers international publications and broadcasting stations. Location: 1st Floor - Reference 070 Ay2a |
| |
Journalism: A Guide to Reference Literature This reference guide provides entries on nearly 800 print and electronic resources covering print, broadcast, and internet journalism. Location: 1st Floor - Reference 070 C28j 2004 |
| |
The Advertising Age Encyclopedia of Advertising Provides profiles of over 120 past and current advertising agencies worldwide; advertiser, brand and market histories; biographies, and entries covering advertising's methodology, theory, and practical aspects. Location: 1st Floor - Reference 659.103 Ad9 |
| |
The Advertising Red Books The Advertising Red Books consist of separate volumes devoted to agencies, advertisers, and international agencies and advertisers. The main volumes are published twice a year and are further updated by supplements. Location: 1st Floor - Reference 659.112 St2 2006
1st Floor - Reference 659.112 St2s 2008
1st Floor - Reference 659.112 St2i 2008 |
Statistics & Data
| |
Mediamark Reporter
Demographic, product usage and Internet research for magazines, TV, cable, radio and other media. Directions: (1) Go to website. (2)Click "register for an account" and use your MTSU e-mail address and create a password. (3) Once in, click on the "Internet Reporter" button to access the database. Database details.
|
| |
Statistical Abstract
Online version of the print Statistical Abstract of the United States Location: (Print) - Reference 317.3 Un3s |
| |
Tennessee Statistical Abstract Location: Reference, 317.3 T25s |
Style Manuals & Writing Guides
| |
Online Citation Styles
Instructions on and examples of how to cite many online resource formats in MLA, APA, Chicago Style, and CBE. |
| |
The Associated Press Stylebook and Briefing on Media Law This alphabetically arranged guide to usage covers terms and topics of use to journalists. Entries range from capitalization to chinese names. The second half of the book covers highlights of media law such as libel and first amendment rules. Shelved at the Reference Desk. Location: 1st Floor - Reference 808.066 As7g 2004 |
| |
The PR Styleguide: Formats for Public Relations Practice Provides public relations professionals with clear and consistent guidelines for written releases. Entries on topics such as news releases, annual reports, and public service advertisements and announcements include information such as what they are, who gets them and how they should look. Shelved at the Reference Desk. Location: 1st Floor - Reference 659.2D56p |
Websites Academic Department
Associations, Agencies & Organizations
Internet Guides
Page Maintained By:
Sharon Parente
|