Contents of this page:

Articles
Business Research
Primary Source Materials
Selected Resources
Websites

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Journalism Information Sources

Articles

    Best Sources for this Subject

  ABI/INFORM Complete Available in Full Text 
    1971-current
Index to business periodicals covering advertising, marketing, economics, human resources, finance, taxation, computers, and more with most articles available full-text. Database details..
  America: History & Life
    1960-current
Find articles, dissertations, and book reviews on U.S. & Canadian history. Indexes journals such as Journalism History, American Journalism, Media History, and Journalism and Mass Communication Quarterly. Limited to 6 simultaneous users. Database details..
  Communication and Mass Media Complete Available in Full Text 
    1915-current
Indexing, abstracting, and full-text to hundreds of publications specific to the fields of Communication and Mass Media. Database details..
  Communication Studies: A SAGE Full-Text Collection Available in Full Text 
    1991-current
19 journals published by SAGE covering such subjects as Journalism, Public Opinion, Political Communication, etc. Database details..

    Find Articles in Other Databases

  CQ Researcher Available in Full Text 
    1991-current
Weekly publication covers the most current and controversial issues with complete summaries, insight, bibliographies, and more. Database details..
  Global Researcher Available in Full Text 
    2007-present
In-depth coverage of global affairs from a number of international viewpoints, published by CQ Press. Database details..
  PAIS International in PrintIn Print 
    1991 - present
This international index covers journal articles, books, government documents, reports, etc. dealing with public affairs issues from over 120 countries. Continues the Bulletin of the Public Affairs Information Service (1915-1967), the Public Affairs Information Service Bulletin (1967-1985, and the PAIS Bulletin (1985-1990).
Location: 1st Floor - Reference 350 P161
  Points of View Available in Full Text 
A series of essays that present multiple sides of a current issue. Essays provide questions and materials for further study and are accompanied by supporting articles from top political and societal publications. Database details.

    Journals, Magazines, Newspapers

  Advertising Age
  America's Newspapers Available in Full Text 
Fulltext content for 27 newspapers from around the nation including three in Tennessee. Database Details
  American Journalism Review
  Historical Atlanta Constitution Available in Full Text 
    1868-1942
Full-text access to Atlanta Constitution Newspaper. Database details..
  Historical New York Times Available in Full Text 
    1851-2006
Full-text access to The New York Times. Database details..
  Historical Washington Post Available in Full Text 
    1877-1993
Full-text access to Washington Post. Database details..
  Journals in Journalism & Communications
Find subscribed print and online journals by subject or search by title.
  LexisNexis Academic Available in Full Text 
Covers general news and information, legal, business, and biographical resources. Database details..
  PR Newswire
  Ulrich's Periodicals Directory
Bibliographic and access information for over 165,000 periodicals published world-wide. Limited to 1 simultaneous user. Database details..

Business Research

    Company and Industry Data

  ReferenceUSA
Detailed information on more than 14 million U.S. businesses. Database details..
  Standard & Poor's NetAdvantage Available in Full Text 
A comprehensive, professional source of proprietary analysis with tools to better understand the structure and dynamics of industries, companies and financial market trends. Database details.

    Marketing Research

  Choices IIIIn-Library use only 
Annual survey of 20,000 households that marketing and advertising researchers use to plan and analyze market strategies. Ask for assistance at the Reference Desk. Database details..
  The Lifestyle Market AnalystIn Print 
Provides market profiles for each Designated Market Area (DMA), lifestyle profiles for each lifestyle interest, consumer segment profiles, and identifies consumer magazines and direct marketing lists.
Location: 1st Floor - Reference 658.834 L62

Primary Source Materials

    Digital Collections

  Vanderbilt Television News Archive
This easily searchable archive includes an extensive collection of television news broadcasts from the major networks since 1989. Newscasts are available on loan in videotape format. Free registration required.

Selected Resources

    Career Information

  Occupational Outlook Handbook: Advertising and Public Relations Services
  Occupational Outlook Handbook: News Analysts, Reporters, and Correspondents

    Dissertations and Theses

  Dissertations and Theses Full-text from Proquest Available in Full Text 
    1861-current
Index to dissertations and theses published in the United States with many in full-text. Database details..

    Images

  Google Image Search

    Laws, Courts & Legislation

  Westlaw Campus Research
Access to federal and state case law, the United States Code Annotated (USCA), the Code of Federal Regulations, as well as newspapers. Database details..

    Public Opinion Resources

  PollingReport.com
Public opinion data, from a variety of sources, on topics of national political, social, and economic interest. Use quick links on front page or use search function or the site directory on the left hand menu to navigate the site.
  The Gallup Poll
  The MTSU Poll - Statewide

    Reference Sources

  Bowker's News Media DirectoryIn Print 
This three volume directory provides listings for newspapers, magazines, newsletters, and TV and radio stations.
Location: 1st Floor - Ready Reference 070.025 W89
  Gale's directory of broadcast mediaIn Print 
This annual guide provides directory listings for newspapers, magazines, journals, radio and television stations, and networks and syndicates for the U.S. and Canada. A separate volume covers international publications and broadcasting stations.
Location: 1st Floor - Reference 070 Ay2a
  Journalism: A Guide to Reference LiteratureIn Print 
This reference guide provides entries on nearly 800 print and electronic resources covering print, broadcast, and internet journalism.
Location: 1st Floor - Reference 070 C28j 2004
  The Advertising Age Encyclopedia of AdvertisingIn Print 
Provides profiles of over 120 past and current advertising agencies worldwide; advertiser, brand and market histories; biographies, and entries covering advertising's methodology, theory, and practical aspects.
Location: 1st Floor - Reference 659.103 Ad9
  The Advertising Red BooksIn Print 
The Advertising Red Books consist of separate volumes devoted to agencies, advertisers, and international agencies and advertisers. The main volumes are published twice a year and are further updated by supplements.
Location: 1st Floor - Reference 659.112 St2 2006 1st Floor - Reference 659.112 St2s 2008 1st Floor - Reference 659.112 St2i 2008

    Statistics & Data

  Local Market Audience Analyst
Database of media rates and information for the U.S. and and international media properties. Best if used with Internet Explorer. Database details.
  Mediamark Reporter
Demographic, product usage and Internet research for magazines, TV, cable, radio and other media. Directions: (1) Go to website. (2)Click "register for an account" and use your MTSU e-mail address and create a password. (3) Once in, click on the "Internet Reporter" button to access the database. Database details.
  Statistical Abstract
Online version of the print Statistical Abstract of the United States
Location: (Print) - Reference 317.3 Un3s
  Tennessee Statistical AbstractIn Print 
Location: Reference, 317.3 T25s

    Style Manuals & Writing Guides

  English Usage, Style & Composition
Provides searchable contemporary and classic usage guides.
  Online Citation Styles
Instructions on and examples of how to cite many online resource formats in MLA, APA, Chicago Style, and CBE.
  The Associated Press Stylebook and Briefing on Media LawIn Print 
This alphabetically arranged guide to usage covers terms and topics of use to journalists. Entries range from capitalization to chinese names. The second half of the book covers highlights of media law such as libel and first amendment rules. Shelved at the Reference Desk.
Location: 1st Floor - Reference 808.066 As7g 2004
  The PR Styleguide: Formats for Public Relations PracticeIn Print 
Provides public relations professionals with clear and consistent guidelines for written releases. Entries on topics such as news releases, annual reports, and public service advertisements and announcements include information such as what they are, who gets them and how they should look. Shelved at the Reference Desk.
Location: 1st Floor - Reference 659.2D56p

Websites

    Academic Department

  Course Page: ADV 3480 (Advertising Media Planning)
  Course Page: ADV 4170(Advertising Campaigns)
  Course Page: JOUR 3520 (Specialized Journalism)
  School of Journalism

    Associations, Agencies & Organizations

  American Academy of Advertising
  American Advertising Federation
  College Media Advisors
  Public Relations Student Society of America
  Society of Professional Journalists
  Tennessee Press Association
  The Association for Education in Journalism and Mass Communication

    Internet Guides

  NewsLink


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