Explores hundreds of major marketing and advertising campaigns. Entries profile print, radio, television, billboard and Internet campaigns. Each essay discusses the historical context of the campaign, the target market, the competition, marketing strategy, and the outcome.
Indexing and fulltext for business literature, 1980s to present.
Local, regional, national and international business news coverage of corporations, privately held companies, local start-ups, executive profiles, marketing, finance, and industry news. Coverage from 1985-present.
Including leading business magazines and trade and research journals for business research.
• Full-text articles for nearly 460 publications dating back to 1982
• Indexing and abstracts for nearly 880 publications dating back to 1981
• Over 600,000 corporate names with cross references to specific industries and countries
• Standard Industrial Classification (SIC) and North American Industry Classification System (NAICS) industry and product codes for over 190,000 subject terms