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Encyclopedia of Major Marketing Campaigns
Encyclopedia of Major Marketing Campaigns by
Call Number: Reference - 1st Floor 659.10973 En19r v.1-2
Publication Date: 2000-01-01
Explores hundreds of major marketing and advertising campaigns. Entries profile print, radio, television, billboard and Internet campaigns. Each essay discusses the historical context of the campaign, the target market, the competition, marketing strategy, and the outcome.
General Business & Advertising Articles
, Business Communication & Education
, Communication Studies
, Distance Learning
, Mass Communication
, Media Arts (Electronic Media Communication)
, Public Relations
, Social Work
, Statistics & Data