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Fashion & Apparel Design: Consumer Behavior & Demographics

Information on textiles, merchandising & design, including apparel design and fashion merchandising

Media & Marketing Research

Claritas PRIZM
Arbitron
Arbitron:Inc. (NYSE:ARB) is a media and marketing research firm serving the media-- radio, television, cable, and out-of-home-- as well as advertisers and advertising agencies.

Market Research: Consumer Behavior & Demographics

Simmons Insights (formerly Simmons OneView) This link opens in a new window
Consumer intelligence data including demographics, lifestyles, attitudes, brand preferences, media use and digital behaviors for US adult consumers.
Simmons Insights provides different "studies" with different datasets:
NHCS Adult Study: demographics, purchase behaviors, lifestyles, psychographics (attitudes, perceptions, preferences, etc.), and media usage for US adult (18+) consumers.
Simmons Connect: all NHCS data plus additional data on consumer digital behaviors (e.g., smartphone, tablet, and computer usage).

Simmons Insights UserGuide (pdf)
Simmons Insights Demo Video

data.census.gov
Source for population, housing, economic, and geographic information provided by the U.S. Census Bureau
Consumer Expenditure Survey
The Consumer Expenditure Survey (CE) program provides information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics.

E-Books: Consumer Behavior & Spending

Subject Guide

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Subjects: Child Development & Family Studies, Fashion Merchandising & Apparel Design, Human Sciences, Interior Design