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ADV 4970: Advertising Campaigns: Company & Industry Information


In order to compare your company's financial ratios against those of other companies in the same industry, you need to determine the Standard Industrial Classification (SIC) or the North American Industry Classification System (NAICS). The primary SIC code is generally included in many of the LexisNexis Company Profiles. The SEC 10-K Report also provides this code.

Resources for Financial Ratios

Once you have found the SIC and NAICS codes for you company's primary industry, you can compare your company's financial ratios against those of its industry competitors.

Financial Data & Analyst Reports

Company & Industry Databases

Company Information

Articles and Reports