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Consumer Behavior & Demographics Databases
These databases are the library's recommneded consumer research databases. They provide a mix of demographic and pyschographic information.
Consumer Behavior on the Web
National Retail Federation
Consumer Trend data and retail industry research
American Customer Satisfaction Index
Customer satisfaction index can be browsed by industry or company.
Consumer Expenditure Survey
The Consumer Expenditure Survey (CE) program provides information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics.
American Time Use Survey
The American Time Use Survey (ATUS) measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing.
Middle Tennessee Consumer Confidence Reports
The MTSU Office of Consumer Research uses the telephone survey lab to conduct surveys of consumer confidence in Middle Tennessee. The surveys measure consumers' perceptions of economic conditions in the country as a whole as well as in Middle Tennessee. Reports are available online.
Market Segmentation A Guide to Sources of Information
This guide includes books and other resources that discuss marketing to particular segments of the population along with other sources that are important in determining the size and power of a particular market segment.
Need a guide to finding market segmentation information? Consult:
Market Segmentation: Zip Code
The following websites provide market segementation information for zip codes.
Market Segmentation: Gender & Age/Generation
The following books provide demographic and consumer information for market segmentation by age/generation and gender.
US Demographic Data
Source for population, housing, economic, and geographic information provided by the U.S. Census Bureau
Resources on the web for finding U.S. demographic data.
International Demographic Data
Resources on the web for finding international demographic data.
Data by country or topic. Wide range of information, i.e., GDP, labor & employment, population, trade etc.
International Labor Comparisons
Adjusted international labor statistics for comparison with the US.
U.S. Department of State
Country profiles include some demographic data.
CIA World Factbook
The World Factbook provides information on the history, people, government, economy, geography, communications, transportation, military, and transnational issues for 267 world entities.
U.S. Census Bureau International
U.S. Census Bureau demographic, economic, and geographic studies of other countries.
United Nations Statistics Division
Demographic and Social Statistics from the United Nations.