Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
Ask Us!Toggle Chat Widget

ADV 4970: Advertising Campaigns: Consumer Behavior & Demographics

Consumer Behavior & Demographics Databases

These databases are the library's recommneded consumer research databases. They provide a mix of demographic and pyschographic information.

Consumer Behavior on the Web

Consumer Behavior Books

Market Segmentation

Need a guide to finding market segmentation information? Consult:

Market Segmentation: Zip Code

The following websites provide market segementation information for zip codes.

Market Segmentation: Gender & Age/Generation

The following books provide demographic and consumer information for market segmentation by age/generation and gender.

US Demographic Data

Resources on the web for finding U.S. demographic data.

International Demographic Data

Resources on the web for finding international demographic data.