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ADV 4970: Advertising Campaigns: Consumer Behavior & Demographics

Consumer Behavior & Demographics Databases

These databases are the library's recommneded consumer research databases. They provide a mix of demographic and pyschographic information.

Consumer Behavior on the Web

Consumer Behavior Books

Market Segmentation

Need a guide to finding market segmentation information? Consult:

Market Segmentation: Zip Code

The following websites provide market segementation information for zip codes.

Market Segmentation: Gender & Age/Generation

The following books provide demographic and consumer information for market segmentation by age/generation and gender.

US Demographic Data

Resources on the web for finding U.S. demographic data.

International Demographic Data

Resources on the web for finding international demographic data.