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Brands & Marketing Campaign Databases
Brands & Marketing Campaigns Reference
Encyclopedia of Major Marketing Campaigns by
Call Number: Reference - 1st Floor 659.10973 En19r v.1-2
Publication Date: 2000-01-01
Explores hundreds of major marketing and advertising campaigns. Entries profile print, radio, television, billboard and Internet campaigns. Each essay discusses the historical context of the campaign, the target market, the competition, marketing strategy, and the outcome.
Encyclopedia of Consumer Brands by
Call Number: Reference - 1st Floor 658.834 En19 v.1-3
Publication Date: 1993-12-01
Highlights hundreds of popular brands. Entries include information about how a product originated and was first marketed, how it developed commercially, and current (as of 1994) brand logos or photos. v. 1. Consumable products -- v. 2. Personal products -- v. 3. Durable goods.
The Advertising Age Encyclopedia of Advertising by
Call Number: Reference - 1st Floor 659.103 Ad9 v.1-3
Publication Date: 2002-11-22
This 3-volume set covers a wide range of topics. Includes profiles of ad agencies from around the world (historic and contemporary); advertisers, brands, and campaigns; practical and theoretical aspects of advertising; and social, cultural, and historical issues. There is also information about the history of advertising in specific countries or regions.
Books about Brands
Big Brands Big Trouble by
Call Number: Walker Library - 3rd Floor 658.827 T75b
Publication Date: 2001-10-05
Written by one of the world's leading authorities on brand positioning, this book discusses why specific brands and brand strategies were not successful.
Brand Failures (E-book) by
Call Number: E-book
Publication Date: 2003-01-01
The author takes a close look at examples of branding failures by type: PR failures, brand extension failures, classic failures and internet branding failures
Brand Royalty (E-book) by
Call Number: E-book
Publication Date: 2004-01-01
Haig has enlisted some of the world's top advertising researchers to analyze the leading brands in terms of their identity. Brand image is evaluated in the context of status, emotion, and innovation, as well as other image markers.
Great American Brands by
Call Number: Walker Library - 3rd Floor 658.827 C58g
Publication Date: 1981-01-01
An old book, but a classic, Clearly discusses some of the major brands of the 20th Century and the impact that branding has on consumerism.