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MKT 3840: Professional Selling: Database Search Examples

Business Insights: Essentials - Enterprise Example

Enterprise Rent-A-Car is owned by Enterprise Holding so we will begin our company search with the parent company. 

Business Insights: Essentials search on Enterprise Holdings, Inc.

Enterprise Holdings Inc. Entry

The entry will provide in-depth information about the company including sales, number of employees, NAICS code, and links to additional information such as brands, company histories, market share reports, and rankings.  Select from among these options for additional information.

Enterprise Holdings Inc. detailed entry


Simmons Guide

Statista - Enterprise Rent-A-Car Example

Perform a search on Enterprise Rent-A-Car in the search box.

Enterprise Rent-A-Car Example

Select most expensed rental car companies by North American business travelers 2018.

Most expensed rental car companies by business travelers in North america in 2018 chart

Please note the many ways you can save the chart and that you can also get a citation for the chart.





Reference USA - Consumer Search

After Entering the Reference USA database click on U.S. Consumers/Lifestyles.

Reference USA U.S. Consumers Lifestyles Option

Enter the name of a contact that you would like to know more about their interests.

U.S. Consumers Lifestyles SearchFollowing a section where the person's home contact and estimated income information is provided you can get an idea of some of their personal interests which can help break the ice during a sales call.

Consumers information