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Business Communication & Education: Market Research

Data

Tennessee County Profiles
Provides detailed data on TN counties and regions.
Statistical Abstract of the United States

Consumer Behavior and Demographics

Simmons Insights (formerly Simmons OneView) This link opens in a new window
Consumer intelligence data including demographics, lifestyles, attitudes, brand preferences, media use and digital behaviors for US adult consumers.
Simmons Insights provides different "studies" with different datasets:
NHCS Adult Study: demographics, purchase behaviors, lifestyles, psychographics (attitudes, perceptions, preferences, etc.), and media usage for US adult (18+) consumers.
Simmons Connect: all NHCS data plus additional data on consumer digital behaviors (e.g., smartphone, tablet, and computer usage).

Simmons Insights UserGuide (pdf)
Simmons Insights Demo Video

Data.census.gov
Population, housing, economic, and geographic data.
Consumer Expenditure Survey
The Bureau of Labor Statistics' webpage for the Consumer Expenditure Survey provides access to news releases and reports, a searchable database, and featured tables that examine the spending habits and characteristics of American consumers.

Media and Marketing Research Websites

Nielsen

Subject Guide

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Subjects: Advertising, Anthropology, Business, Business Communication & Education, Communication Studies, Distance Learning, Entrepreneurship, Journalism, Marketing, Mass Communication, Media Arts (Electronic Media Communication), Public Relations, Social Work, Sociology, Statistics & Data