These databases are the library's recommneded consumer research databases. They provide a mix of demographic and pyschographic information.
Need a guide to finding market segmentation information? Consult:
The following websites provide market segementation information for zip codes.
The following books provide demographic and consumer information for market segmentation by age/generation and gender.
Resources on the web for finding U.S. demographic data.
Resources on the web for finding international demographic data.