TXMD 3170: Fashion Branding: Getting Started

Business resource that includes easy to use company fundamentals and investment research reports, industry rankings, profiles, and more.

Separate databases for
U.S. Business
U.S. Jobs/Internships
U.S. Historical Businesses
U.S. Consumers/Lifestyles

S&P Capital IQ NetAdvantage is available to all MTSU users through this link. The complete Capital IQ Platform, which provides deep information on companies, markets and people worldwide, is available in the University Computer Lab at BAS to students enrolled in certain business courses. Students should contact their instructor for registration information.

Data is categorized into 21 market sectors. Data sources include market research reports, trade publications, scientific journals, and government databases.
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Local, regional, national and international business news coverage of corporations, privately held companies, local start-ups, executive profiles, marketing, finance, and industry news. Coverage from 1985-present. Now part of ProQuest One Business. 

Publication List

Simmons Insights provides different "studies" with different datasets: 
NHCS Adult Study: demographics, purchase behaviors, lifestyles, psychographics (attitudes, perceptions, preferences, etc.), and media usage for US adult (18+) consumers.
Simmons Connect: all NHCS data plus additional data on consumer digital behaviors (e.g., smartphone, tablet, and computer usage). 

Simmons Insights UserGuides 
Simmons Insights Demo Video

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The Berg Fashion Library is a unique online portal which offers fully cross-searchable access to an expanding range of Berg content collections – including the Berg Encyclopedia of World Dress and Fashion online, e-books, reference works, images, and much more.

Cross searchable with the Vogue Archive.