Walker Library: ADV 3480: Media Strategy and Buying: Home

Related Subject Guides

Marketing
by Sharon Parente Last Updated May 29, 2025 93 views this year
MKT 3840: Professional Selling
by Sharon Parente Last Updated Apr 30, 2025 32 views this year

Newspapers

National Newspaper Index: Now part of Gale Onefile News
Indexing for a short list of key newspapers, 1977 to current.
Indexing for Christian Science Monitor, LA Times, New York Times, USA Today, Wall Street Journal.
Tennessean, The (Nashville) (1812-5 days ago)
Digitized cover to cover contents of The Tennessean (Nashville) newspaper, 1812 to present (with 5 day embargo). Every page is full-text searchable.
Includes full-page and article level PDFs for 1812-1922 and full-page images and PDFs for 1923-present (with 5 day embargo).
Daily News Journal (Murfreesboro)
Full text articles February 12, 1999 to present.
DNJ web site is http://www.dnj.com/
InfoTrac Newsstand (Now News from Gale OneFile)
Full text articles from national, international, state and local newspapers, 1980 to present. Funded by Tennessee Electronic Library.

Recommended Library Databases

Statista
Statistics portal with quantitative data from over 18,000 sources for media, business, finance, politics, and other topics. Export data in a variety of formats for direct use in presentations or reports.
Data is categorized into 21 market sectors. Data sources include market research reports, trade publications, scientific journals, and government databases.
Statista help and FAQ's
More about Statista data sources
ABI/INFORM Collection
Indexing and fulltext for business literature, 1980s to present. Not searchable in JEWL Search.
Local, regional, national and international business news coverage of corporations, privately held companies, local start-ups, executive profiles, marketing, finance, and industry news. Coverage from 1985-present.
Business Source Complete
Scholarly business database with indexing and abstracts back to 1886 are included. Searchable cited references are provided for more than 1,300 journals. Searchable in JEWL Search
Publication List
Business Insights: Essentials
Combines detailed company and industry information with scholarly journals, business news, and more. Funded by Tennessee Electronic Library.
Business resource that includes easy to use company fundamentals and investment research reports, industry rankings, profiles, and more.
S&P Capital IQ NetAdvantage
Access to S&P's Company and Industry Surveys, Stock Guides, Dividend Records, Mutual Fund Ratings and Corporation Records. Industry surveys are updated twice yearly and provide key data on more than 50 industries from Health Care to Telecommunications.
S&P Capital IQ NetAdvantage is available to all MTSU users through this link. The complete Capital IQ Platform, which provides deep information on companies, markets and people worldwide, is available in the University Computer Lab at BAS to students enrolled in certain business courses. Students should contact their instructor for registration information.
Reference Solutions from Data Axle (formerly ReferenceUSA)
Detailed information on more than 70 million private & public U.S. businesses as well as lifestyle interests of 245 million U.S. consumers.
Separate databases for
U.S. Business
U.S. Jobs/Internships
U.S. Historical Businesses
U.S. Consumers/Lifestyles
Simmons Insights (formerly Simmons OneView)
Consumer intelligence data including demographics, lifestyles, attitudes, brand preferences, media use and digital behaviors for US adult consumers.
Simmons Insights provides different "studies" with different datasets:
NHCS Adult Study: demographics, purchase behaviors, lifestyles, psychographics (attitudes, perceptions, preferences, etc.), and media usage for US adult (18+) consumers.
Simmons Connect: all NHCS data plus additional data on consumer digital behaviors (e.g., smartphone, tablet, and computer usage).

Simmons Insights UserGuides
Simmons Insights Demo Video
IBISWorld
U.S. industry market research reports and risk ratings.

Library Search (JEWL)

Subject Guide

Sharon Parente

Email Me

Contact:

Walker Library 266F

(615) 898-2549

Subjects: Advertising, Anthropology, Business, Business Communication & Education, Communication Studies, Distance Learning, Entrepreneurship, Journalism, Marketing, Mass Communication, Media Arts, Public Relations, Social Work, Sociology, Statistics & Data

About Us

ADV 3480: Media Strategy and Buying: Home

Related Subject Guides

Newspapers

Recommended Library Databases

Library Search (JEWL)

JEWL Search

Subject Guide