Walker Library: Marketing: Home

Statista

Statista is a statistics portal of integrated data on over 80,000 topics from over 18,000 sources. Statista provides quantitative data on media, business, finance, politics, and other interests, categorized into 21 market sectors. International data sources include market research reports, trade publications, opinion research organizations, scientific journals, and government databases.

Statista This link opens in a new window
Data is categorized into 21 market sectors. Data sources include market research reports, trade publications, scientific journals, and government databases.
Statista help and FAQ's
More about Statista data sources

International Business Etiquette

AtoZ the World This link opens in a new window
Country guides for 174 countries, covering culture, history, travel, business, and more.
See product brochure (PDF) for more content information.

Library Search (JEWL)

Starting Points for Marketing Research

ABI/INFORM Collection This link opens in a new window
This comprehensive business research database provides access to the full text of key scholarly journals, trade publications, dissertations, conference proceedings, news sources, and market and industry reports. Notable sources include the Wall Street Journal and U.S. Company records from Experian.
Local, regional, national and international business news coverage of corporations, privately held companies, local start-ups, executive profiles, marketing, finance, and industry news. Coverage from 1985-present.
Business Source Complete This link opens in a new window
A scholarly business database providing a collection of bibliographic and full text content in all disciplines of business. Includes Harvard Business Review. Contains additional full text, non-journal content includes financial data, books, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, and SWOT analyses.
Business Insights: Essentials This link opens in a new window
Combines detailed company and industry information with scholarly journals, business news, and more. Funded by Tennessee Electronic Library.
Business resource that includes easy to use company fundamentals and investment research reports, industry rankings, profiles, and more.
Business Abstracts with Full Text This link opens in a new window
Including leading business magazines and trade and research journals for business research.
• Full-text articles for nearly 460 publications dating back to 1982
• Indexing and abstracts for nearly 880 publications dating back to 1981
• Over 600,000 corporate names with cross references to specific industries and countries
• Standard Industrial Classification (SIC) and North American Industry Classification System (NAICS) industry and product codes for over 190,000 subject terms
General Business File ASAP This link opens in a new window
Research reports, trade publications, newspapers, and company directory listings.
S&P Capital IQ NetAdvantage This link opens in a new window
Access to S&P's Company and Industry Surveys, Stock Guides, Dividend Records, Mutual Fund Ratings and Corporation Records. Industry surveys are updated twice yearly and provide key data on more than 50 industries from Health Care to Telecommunications.
S&P Capital IQ NetAdvantage is available to all MTSU users through this link. The complete Capital IQ Platform, which provides deep information on companies, markets and people worldwide, is available in the University Computer Lab at BAS to students enrolled in certain business courses. Students should contact their instructor for registration information.
Simmons Insights (formerly Simmons OneView) This link opens in a new window
Consumer intelligence data including demographics, lifestyles, attitudes, brand preferences, media use and digital behaviors for US adult consumers.
Simmons Insights provides different "studies" with different datasets:
NHCS Adult Study: demographics, purchase behaviors, lifestyles, psychographics (attitudes, perceptions, preferences, etc.), and media usage for US adult (18+) consumers.
Simmons Connect: all NHCS data plus additional data on consumer digital behaviors (e.g., smartphone, tablet, and computer usage).

Simmons Insights UserGuide (pdf)
Simmons Insights Demo Video

Subject Guide

Sharon Parente

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Contact:

Walker Library 266F

(615) 898-2549

Subjects: Advertising, Anthropology, Business, Business Communication & Education, Communication Studies, Distance Learning, Entrepreneurship, Journalism, Marketing, Mass Communication, Media Arts (Electronic Media Communication), Public Relations, Social Work, Sociology, Statistics & Data

About Us

Marketing: Home

Statista

International Business Etiquette

Library Search (JEWL)

JEWL Search

Starting Points for Marketing Research

Subject Guide