Walker Library: PR 3400: Case Studies in Public Relations: Home

Web Sites for PR with Case Studies

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President McKinley and the "yellow press" from Image Quest

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Millions of rights-cleared images for educational use. From Britannica.

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Reference

Encyclopedia of Public Relations by Robert L. Heath (Editor)
ISBN: 9781452240794
Publication Date: 2013-09-13
The AMA Handbook of Public Relations by Robert L. Dilenschneider; Maria Bartiromo (Foreword by)
ISBN: 9780814415252
Publication Date: 2010-02-17
The Public Relations Writer's Handbook by Merry Aronson; Don Spetner; Carol Ames
ISBN: 9780787986315
Publication Date: 2007-03-30

Library Search (JEWL)

Recommended Databases

Business Insights: Essentials This link opens in a new window
Combines detailed company and industry information with scholarly journals, business news, and more. Funded by Tennessee Electronic Library.

Business resource that includes easy to use company fundamentals and investment research reports, industry rankings, profiles, and more.
Business Source Complete This link opens in a new window
Scholarly business database with indexing and abstracts back to 1886 are included. Searchable cited references are provided for more than 1,300 journals.
ABI/INFORM Collection This link opens in a new window
Indexing and fulltext for business literature, 1980s to present.

Local, regional, national and international business news coverage of corporations, privately held companies, local start-ups, executive profiles, marketing, finance, and industry news. Coverage from 1985-present.
S&P Capital IQ NetAdvantage This link opens in a new window
Access to S&P's Company and Industry Surveys, Stock Guides, Dividend Records, Mutual Fund Ratings and Corporation Records. Industry surveys are updated twice yearly and provide key data on more than 50 industries from Health Care to Telecommunications.

S&P Capital IQ NetAdvantage is available to all MTSU users through this link. The complete Capital IQ Platform, which provides deep information on companies, markets and people worldwide, is available in the University Computer Lab at BAS to students enrolled in certain business courses. Students should contact their instructor for registration information.
World Politics Review This link opens in a new window
Original news and analysis on foreign policy, national security, and international affairs, 2006 to present. Subscription includes access to the WPR database, searchable through EBSCOhost.

Read about World Politics Review.
Statista This link opens in a new window
Statistics portal with quantitative data from over 18,000 sources for media, business, finance, politics, and other topics. Export data in a variety of formats for direct use in presentations or reports.

Data is categorized into 21 market sectors. Data sources include market research reports, trade publications, scientific journals, and government databases.
Statista help and FAQ's
More about Statista data sources
World News Digest This link opens in a new window
News summaries and background articles from 1940 to present, compiled by World News Digest staff from reliable news and information sources. Includes current news stories from Reuters.

Browse current news by topic
Details on information sources in WND

Books

Primer of Public Relations Research, Second Edition by Don W. Stacks
Call Number: 659.2 St12p 2011
ISBN: 9781593855956
Publication Date: 2010-07-13
Creativity in Public Relations by Andy Green
ISBN: 9780749458713
Publication Date: 2009-12-03
Public Relations Cases by Danny Moss (Editor); Barbara DeSanto (Editor); Melanie Powell (Editor)
Call Number: Walker Library - 3rd Floor 659.2 P96m
ISBN: 0415234255
Publication Date: 2001-11-09
Applied Public Relations by Lawrence F. Lamb; Kathy Brittain McKee
ISBN: 1410611205
Publication Date: 2004-09-01
Public Relations Cases by Jerry A. Hendrix; Darrell C. Hayes; Pallavi Damani Kumar
Call Number: Walker Library - 3rd Floor 659.2 H38p 2013
ISBN: 9781111344429
Publication Date: 2012-01-01
Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, Ninth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.
Rhetorical and Critical Approaches to Public Relations by Elizabeth L. Toth (Editor); Robert L. Heath (Editor); Damion Waymer (Editor)
Call Number: Walker Library - 3rd Floor 659.2 R34
ISBN: 9780805864236
Publication Date: 2009-02-19
What were they thinking? [electronic resource] : crisis communication : the good, the bad, and the totally clueless / Steve Adubato. by Rutgers University Press, 2008
Public Relations: the Basics by Ron Smith
Call Number: Walker Library - 3rd Floor 659.2 Sm648p
ISBN: 9780415675840
Publication Date: 2013-10-17
Culture, Social Class, and Race in Public Relations by Damion Waymer (Editor)
Call Number: Walker Library - 3rd Floor 659.2 C89
ISBN: 9780739173404
Publication Date: 2012-09-27
AMA Handbook of public relations
Gender and Public Relations by Christine Daymon (Editor); Kristin Demetrious (Editor)
Call Number: Walker Library - 3rd Floor 659.2 G2854
ISBN: 9780415505550
Publication Date: 2013-08-19
Public Relations in the Nonprofit Sector by Richard D. Waters (Editor)
Call Number: Walker Library - 3rd Floor 659.2 P9607
ISBN: 9781138795082
Publication Date: 2014-12-18
Power and Diversity in Public Relations by Lee Edwards
Call Number: Walker Library - 3rd Floor 659.2 Ed971p
ISBN: 9780415811958
Publication Date: 2014-09-22
Successful Public Relations by Guy Clapperton; Brian Salter
ISBN: 9781444159554
Publication Date: 2013-02-13
Ethics in Public Relations by Kathy Fitzpatrick (Editor); Carolyn B. Bronstein (Editor)
ISBN: 9781412917971
Publication Date: 2006-05-12

Search for Articles in Tennessee Newspapers

Sources for text-only copies of news articles.

Daily News Journal (Murfreesboro) This link opens in a new window
Full text articles February 12, 1999 to present.

DNJ web site is http://www.dnj.com/
Chronicle of Higher Education This link opens in a new window
Higher education news, advice, and employment.
Tennessean, The (Nashville) (1812-14 days ago) This link opens in a new window
Digitized cover to cover contents of The Tennessean (Nashville) newspaper, 1812 to present (with 14 day embargo). Every page is full-text searchable.

Includes full-page and article level PDFs for 1812-1922 and full-page images and PDFs for 1923-present (with 14 day embargo).
Historical Nashville Tennessean This link opens in a new window
Fulltext digital archive of The Nashville Tennessean newspaper, 1812-2002.

Knoxville News-Sentinel
2000-2016
Commercial Appeal (Memphis)
1990 to current

Campus Connections

Sidelines, student newspaper of MTSU

Sidelines digital collection
Issues from 1938 to 2013, digitized as a service of Walker Library.

PR 3400: Case Studies in Public Relations: Home

Web Sites for PR with Case Studies

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Reference

Library Search (JEWL)

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Public Relations Review

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PR 3400: Case Studies in Public Relations: Home

Web Sites for PR with Case Studies

Find Images

RSS Feed from PRSSA

Reference

Library Search (JEWL)

JEWL Search

Recommended Databases

Books

Search for Articles in Tennessee Newspapers

Campus Connections

RSS Feed from PRnewswire

Public Relations Review