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Scholarly business database with indexing and abstracts back to 1886 are included. Searchable cited references are provided for more than 1,300 journals.
Indexing and fulltext for business literature, 1980s to present.
Local, regional, national and international business news coverage of corporations, privately held companies, local start-ups, executive profiles, marketing, finance, and industry news. Coverage from 1985-present.
Original news and analysis on foreign policy, national security, and international affairs, 2006 to present. Subscription includes access to the WPR database, searchable through EBSCOhost.
Statistics portal with quantitative data from over 18,000 sources for media, business, finance, politics, and other topics. Export data in a variety of formats for direct use in presentations or reports.
News summaries and background articles from 1940 to present, compiled by World News Digest staff from reliable news and information sources. Includes current news stories from Reuters.
Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, Ninth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.
Rhetorical and Critical Approaches to Public Relations by Elizabeth L. Toth (Editor); Robert L. Heath (Editor); Damion Waymer (Editor)