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COMM 3340 / ORCO 3340: Interview Communication: Employers and Industries

Company Research in Job Hunting

Why do we include company research in a guide on job hunting?

There are so many possible uses for these databases, including making lists of companies to send inquiries to, finding out about competition, and reading up on the industry so that you know where the hot new developments in your field are.

But the most important thing is in preparing your cover letter, and preparing for the interview. If you want to set yourself apart from other applicants, it is important to understand the nature of the business you are applying to, and try to find a way to address their specific needs and culture. 

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