Why do we include company research in a guide on job hunting?
There are so many possible uses for these databases, including making lists of companies to send inquiries to, finding out about competition, and reading up on the industry so that you know where the hot new developments in your field are.
But the most important thing is in preparing your cover letter, and preparing for the interview. If you want to set yourself apart from other applicants, it is important to understand the nature of the business you are applying to, and try to find a way to address their specific needs and culture.
Detailed information on more than 70 million private & public U.S. businesses as well as lifestyle interests of 245 million U.S. consumers.
