Scholarly research and industry news relating to all areas of hospitality and tourism, 1965 to present. Includes full text for more than 490 publications, including periodicals, company & country reports, and books.
Indexing and fulltext for business literature, 1980s to present.
Local, regional, national and international business news coverage of corporations, privately held companies, local start-ups, executive profiles, marketing, finance, and industry news. Coverage from 1985-present.
Consumer intelligence data including demographics, lifestyles, attitudes, brand preferences, media use and digital behaviors for US adult consumers.
Simmons Insights provides different "studies" with different datasets: NHCS Adult Study: demographics, purchase behaviors, lifestyles, psychographics (attitudes, perceptions, preferences, etc.), and media usage for US adult (18+) consumers. Simmons Connect: all NHCS data plus additional data on consumer digital behaviors (e.g., smartphone, tablet, and computer usage).