Walker Library: ADV 4970/PR4740: Books & Reference Sources

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Advertising Media A-to-Z by Jim Surmanek
Call Number: Print book--click title for location.
Publication Date: 2003-10-17
Encyclopedia of Major Marketing Campaigns by Thomas Riggs (Editor)
Call Number: Print book--click title for location.
ISBN: 078763042X
Publication Date: 2000-01-01
Gale Directory of Publications and Broadcast Media
Call Number: Print and ebook available; click title for access.
Publication Date: 148th edition
This annual 5 volume guide provides directory listings for newspapers, magazines, journals, radio and television stations, and networks and syndicates for the U.S. and Canada. A separate volume covers international publications and broadcasting stations.
International Encyclopedia of Marketing by Jagdish Sheth (Editor-In-Chief)
Call Number: Print book--click title for location.
Publication Date: 2011-02-15